For the start of the project we had to do a large amount of research and planning so for this stage of the product my mine tool for research was Google as well as also YouTube and blogger so that we could get the necessary knowledge as a group in order to create the best music video and also website and digi pack. In terms of the usage of YouTube we used this in order to look at other videos in the same genre to get a general idea on the typical conventions and stereotypes of the indie rock genre as well as other aspects such as muse en scene etc,  so YouTube was basically used to gain further knowledge of codes and conventions of the genre itself and with it having such a large amount of resources it was very helpful in the pre production tasks, we also used it so we could have an idea of the different camera shots that we could use for our own video. This was very helpful as it gave us ether necessary knowledge to help make our video as effective as possibly to the target audience and create things such as aspiration etc. In term of the usage of Google this was used for the research and planning of our project to help find different site to help post the evaluation questions to make it more interesting, but it was mostly used for the research and planning so that I could have to knowledge of different things such as theories and other aspects to the project such as the history of the indie rock genre so that it could help make our video better. The blogger was the one that was used the majority of the  time as it was used for the posting of the different tasks as well as making sure the group tasks were up so that we could know what was complete and also for the blogger I would need to have things up so that I could complete the evaluation questions more effectively. We also used it for the uploading of the pictures for the digi pack etc so that we could use photo bucket as it is a more effective tool to use. During the planning stages we also decided to use whatsapp to collect further audience feedback this is a quick and easy way to communicate and we could collect a large amount of information plus we could also plan our days out with our own group to do filming etc. Without a doubt the biggest tool that we used to research fro our product was the 'web 2.0' using this it allowed us to do a massive scale of research about the different types of conventions for the genre and also using for information and to find out how similar bands branded things such as their website etc.

For the next stage which was the actual production of the music video we used many four different types of software. For the editing stage of the project we used final cut to edit the video to get the best looking video so we could use the different aspects that it offers such as tools etc to make it look more attractive and better and also for ours we changed it to black and white to make it look more effective to the branding that we were looking to create and it also easily assceible on the macs. Adobe Photoshop was used for the digi pack so we would use the software to help editing the pictures in the best way possible and take out anything’s that didn’t help the branding and image of the band and also touch up anything in order to make it look as perfect as possible and the main thing we used it for was to use the black and white effective to keep the image consistent and the image being built for recognition. WIX was the software used for the website as it was the best website for the production of the website as it was free to sigh in and relatively easy to use and was very helpful with the many tools that it offered into making the best looking website for the band that portrayed it in the best manner and also allowed us to promote our band. Lastly for the footage that we shot we used a Sony HD camcorder, this was effective equipment as it gave us a high quality shot and along with the tripod gave us a stable shot that also picked up sound well which helped greatly in the filming process and made it much easier for us and was also easy to import onto the computer. We also used a flip cam for small things such as lip sching etc and just to film any small things that we may have need to of done for the production as it was easy to upload as well onto the system.

For the final stage of the evaluation I used mostly the blogger once again as well as mostly slide share and prezzi as it was attractive and effective ways to present the work but in a different manner with different resources of media. The main tool used though was the use of the blogger as it contained all my work on it, with all the evaluation questions being posted on it and through other different media software and the blogger made it an effective way to present it and also a way into having it easily imported onto it. I then used Slideshare and prezi to present my other two evaluation questions as this is easily importable and furthermore makes it presented much more attractive and creative rather then just leaving it with just the writing. Slideshare is a tool that allows me to presetn and import the work as a powerpoint and prezi is similar put just presents it in several different manners depending upon your own personal choice. I the also decided to use voki for my audience feedback question so that it was presented as if I was explaining it, this makes it more interest and puts it into a vocal format.