Brief history of pop video form 

In the recent history of pop video they change has been quite significant as it has adapted to the changing times of what people like and perceive as cool as within the 90s it had a cheesier feel to it whereas in the recent years there’s a more cool and club vibe to the videos. In the last ten years music videos have become more free in the way they present the narrative of songs into videos such as Lady Gaga`s music video Alejandro which received massive criticism for its religious content whereas in the years previous years videos have not been so controversial and so direct with their topics e.g. sex, religion etc.