Analysis of website (Tinie Tempah)

From the homepage of Tinie Tempah the main purpose of the website is to provide information and inform fans about any information on Tine Tempah and anything that concerns him such as latest singles or concerts etc. The shot type is a star image, midshot so it shows trademark aspects to it such as glasses and the image therefore conveys him in a powerful and aspirational manner. The shot type is a studio shot so there is editing used to present him in a conventional manner to the genre, so he’s aspirational to men and desired by women.

The images around the website provide recognition by the audience and also show the genre through the dress code e.g. Ray bans, leather jackets so it conveys a stereotype of a pop/hip-hop image.  It also provides engagement for the audience through the techniques such as direct mode of address in the shots used.

The logo used is very simple as it is just the name of the artist along with the album name, but the font is kept in a san-serif font which makes it more masculine as well as a more edgy pop feel to it. The use of colour is just white to contrast against the dark background. This though would help create branding and recognition for the artist to build from and helps create a relationship with fans through the recognition. The homepage also contains moving images which help promote the artist and sell the artist through many different aspects e.g. album, t-shirts this expands his appeal and effect on fans as it can make them feel part of a community through things like shirts etc or different forms of media convergence e.g. Facebook, twitter, this provides further engagement of the fans to the artist.

The typography of the website is mostly san serif but for information under subheading etc it is serif to be more appropriate but this generally shows a more masculine, informal look which could reflect the target audience. The colour is again mostly white which contrasts to the background which gives a more pop feel to it and not too serious either. This helps to be formal to a younger audience and appeal to them as they re not very serious, so this will make it more effective and engaging to them.

The features and links are mostly to do with media convergence and things like newsletters sighs so it helps create belonging, loyalty and community but also helps promote the artist. So this keeps the audience continually returning, plus the interactive usage can attract all users to the website. The navigation bar makes it easier to use and access the different things and separates the site into relevant different areas making it organised. This makes it easier to use and also more engaging. The promotional features, such as the moving images advertisement is just a form of persuasion and making then engage with the artist and sustaining their attention.