What have you learned from your audience feedback?

 

Audience feedback when doing something like this is very important in order to complete the production effectively to meet the expectations and needs of the target audience to make  it a successful product that relates and conforms to different theories as well as such as the uses and gratification of the audience. The audience are the demographics for the product which they would be expecting the stereotypes of the genre (Indie rock) and along with the ancillary texts we would have to make sure what we are producing would be effective to the audience.

The audience feedback allowed us to improve our music video into satisfying the target audience and we used other different forms of media that we quick and effective to get further feedback and responses, these include: Twitter, Whatsapp

These are quick and effective methods to use to get feedback and with the increasing use of technology and social media from people it is probably the best form of getting feedback from the audience as it has such a strong influence on people in general in the modern society. With it being at the initial stages of the production as well, the audience feedback is essential to us and it could improve our video a massive amount.

When we did our rough cut for the music video that we were intending to produce from this we got valuable knowledge from the audience feedback which helped us make further improvements to our project. For this we used the Sony HD Camcorder to get the best quality footage and it give the audience the best possible rough cut to judge. From the audience feedback they said that our storyline was a good storyline to choose as it is different and subverts the typical storyline used in indie rock bands and the flow of the storyline applies well to the Todorov theory as there was a flow.

The mains things that we were told to improve was that our characters needed to be shown and convey in a more indie rock manner such as more focus on the instruments and also to improve our choice of muse en scene such as the clothing to keep it more simple and make the acting seem more uncaring and rebellious to convert to the genre.

We also got feedback from the audience about our digi pack and they stated thta our digi pack was effective to the genre that it was and therefore effective to the target audience furthermore they stated that our colour scheme was mathiching in terms of it being in black and white and matched to our main product and other ancillary texts, this meant that we were building a solid foundation for the branding of our band and image of them.

The results from our questionnaire that we carried gave us the valuable knowledge of what we needed to add, improve or adapt to our music video in order to make sure that we would be meeting and gratifying the expectations of the target audience. In this we found that our target audience is mostly aged between the ages of 17-21 this was very helpful as we could then change up the video to make it effective and convey to that age bracket and make it stereotypical, but it also helped us with things like the muse en scene and the setting of the video as well as the all important clothing and appearance of the band which would have to get right so that we could try and apply our video to the theory of Maslow (Uses and gratification) so the target audience could have a sense of belonging etc and very importantly aspiration. We also found that the target audience see the narrative part to a music video as vital to it and a massive part in the flow of the music video, this showed us that we would have to focus heavily on our narrative part to the video and make sure that we found appropriate but stereotypical settings to the genre and that would link in to the storyline of the song. We intererstly found that in our questionnaire the majority of the people enjoyed to watch mostly rock videos and then secondly hip hop videos and then indie videos, but since the band that we are is indie rock and the song we picked is indie rock we made sure that in our video we have a strong blend of the two relevant genres of rock and indie to make sure that we gratify the audiences expectations.